Bauer Media for the Help Children Fund-Raising Campaign
25 / 03 / 2010
The Bauer Media publishing house supported this year's campaign for the charitable project Help Children, organised by Czech Television and the Foundation for the Development of Civic Society, by providing free advertising space in seven magazines. The yellow chick with a life preserver, the symbol of this most widely known donation collection in the country, thus occupied the pages of the most widely sold title TV Max, the traditional weekly Týdeník Televize, the monthly Tvůj svět, and the successful story magazine Napsáno životem. The campaign Help Children culminates, like every year, on Easter Monday (5 April) with a fund-raising programme on channel ČT 1.
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